I was approached by Eric at Lehman Affiliates to help them with their marketing and promotional efforts for their lease option business. They were looking to grow their leads and activity specifically on Facebook.
The client had a website and a Facebook page but will little to no activity on either. I was tasked with coming up with a strategy for how to reach more users on Facebook to navigate they back to the website for available homes and to the informational form.
My solution involved continuing to post on Facebook as they had been, but to also include paid ads and boosted post. I also recommended a website redesign that looks professional and is functional for their needs and the users.