I seek out opportunities where (A) I can help an organization collaboratively take an integrated or blended approach (B) to advance its sales, customer and employee engagement, and community relations, (C) through social and mixed media, branding, marketing, advertising, and related technologies.
(5 YEARS 7 MONTHS)Reichle Klein GroupTOLEDO, OHIO
Lead the corporate brand strategy initiative and content curation for social media and online platforms. Develop, implement, and evaluate market presence in order to meet organizational goals and objectives. Manage continuous improvement of the user experience. Develop marketing strategies and related advertising collateral in collaboration with 20+ agents. Engage leadership and agents in developing innovative approaches that set the company apart from competitors, emphasizing our competitive advantage in the market. Utilize data analytics to adapt marketing and branding to best reach our audience. Work closely with I.T. in providing support and training. Oversee the selection and management of marketing related subcontractors. Integrate third party platforms, such as property management, sales, and reporting. Leverage marketing opportunities across departments. Assess internal needs and develop customized platforms and related technologies. Research trends and gather data related to audience preferences. Determine market entry strategies that include channels, pricing, promotions, and overall branding. Ensure the latest social media is up-to-date with the latest changes to ensure high impact.
(1 YEARS 3 MONTHS)City of ToledoTOLEDO, OHIO
Digital & Social Media Specialist
Developed and implemented the city’s social media and community engagement strategy. Provided training and support for the mayor’s executive team and staff in all major departments of police, fire, neighborhoods, utilities, public service, and parks and recreation. Redesigned and managed the City of Toledo website with 30+ website administrators based on national best practices study I conducted. Implemented mobile responsive standards. Produced mayor’s online messaging and communications through social and mixed media, including video production and community engagement. Collaboratively designed and oversaw the data-analytics process to evaluate and improve branding and engagement initiatives for city employees and citizens. Leveraged strategic partnerships to enhance city-wide communications through such technologies as text alerts. Managed the selection and coordination of subcontractors and vendors. Provided marketing and branding services internally for projects, such as special events, programs, and citizen input initiatives.
(4 YEARS)The Cady Group, LLCMETRO TOLEDO AREA
Directed the brand strategy and digital communications for 4 organizations and initiatives. Produced a integrated communication and inbound marketing strategy that included newsletter blog, engagement (synchronously and asynchronously) related social media. Provided reports related to needs and feedback for community of practice and customers. Planned and executed video updates and interviews. Assisted in the coordination of events with hundreds of attendees.
Bowling Green State University
B.S. in Visual Communication Technology & Minor in Entrepreneurship
Bowling Green State University
Master of Education in Learning Design
Andrew is a forward thinking person with the ability to make things happen. He understands technology; not just the “glitz”, but the nuts and bolts, powers and limitations. He is a great guy to have on your team!
A new blog coming soon where I will be sharing a variety of topics from my processes, software platforms and other resources I use, and other interesting things I come across.